From manual benefits management to an HC-tech platform at RIA.com
Manual request handling, internal balance checks, and endless follow-ups were part of the daily workflow for RIA.com’s HC team. Today, every employee has personal access to a platform with a full benefits package, while the team uses its freed-up time more effectively
Industry
ІТ-product
Team
360+ people
Locations
Vinnytsia and remote across Ukraine
Model
On-site + remote
About the company
RIA.com is a Ukrainian product company behind AUTO.RIA, DIM.RIA, AGRO.RIA, and RIA.com, building marketplaces used by millions of people in Ukraine. The HC team, like the company as a whole, is built around a culture of customer centricity. It actively studies employee experience and creates systems that encourage and strengthen the value of every specialist.
Anna Geht
Human Capital manager
Kateryna Kostiushko
Human Capital Manager
Oleksandra Kovel
Head of Human Capital
Challenges
Manual operations
Benefits were documented in the corporate handbook, and employees did not fully understand the full scope available to them.
01
Manual internal currency processing
RIA.com has its own internal currency, RIA.com Plus. Requests were handled manually: balance checks, updates, and responses. Errors created extra rounds of communication
02
Fragmented analytics
Data was collected manually from multiple sources and additionally processed for reporting
03
High operational workload
Employees spent unnecessary time just to access benefits, while requests and data handling across different formats created extra work for the HC team
04
Hidden value of benefits
Benefits were scattered across different policies, and employees did not fully understand everything the company offered
“
We analyzed how much time was being spent supporting benefits like communicating with people and manually tracking everything. We wanted a solution that would be clear, attractive, and not require so much time
Anna Geht
Human Capital manager
Finding the solution
Why Karpatia Benefits?
The company had previously tested other solutions, but something was always missing, functionality, flexibility, or key capabilities. After the first meeting with Karpatia Benefits, it became clear that the platform could meet the needs of both the company and its employees
Process
What we built for RIA.com
Internal currency
Top-ups, spending, and balance checks without manual processing
10+ benefits
Everything in one place, with easy access for every employee
Personal discounts
Integrated partner discounts for RIA.com employees
Merch store
Order merch using your balance directly on the platform
Solution
Scale that became visible
The implementation process was supported closely by the Karpatia Benefits team from start to finish
01
RIA.com Plus automation
A process that previously required manual handling of every request now runs automatically
02
Ready-made analytics
The platform provides visual analytics instead of manual reporting from multiple data sources
03
Intuitive interface
Employees now find everything they need on their own without extra explanations or unnecessary communication
04
A new sense of value
Employees gained a clearer understanding of the benefits package and its real value
“
It felt like someone took you by the hand and guided you to the final result. We moved from uncertainty to confidence very quickly.
Kateryna Kostiushko
Human Capital Manager
“
If I had to describe the process before the platform in one word, it would be kaleidoscope. Now it's structure.
Oleksandra Kovel
Head of Human Capital
Results
Results in numbers
For RIA.com, benefits are part of the company’s value proposition. Now with Karpatia Benefits, the company creats a better employee experience while reducing operational load on the HC team
Key results of the partnership:
94%
Of employees completed onboarding through the platform without HC team involvement
97%
Of monthly requests are processed automatically without HC involvement
87%
Of employees actively use the platform
2
Hours per week optimized for the HC team through automation
“
Every person received a personal account and became the owner of their benefits package. Everything there is now truly mine. That feeling appeared for every employee, and it didn’t exist before.
Kateryna Kostiushko
Human Capital Manager